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SEO and Search Marketing for Social Enterprises

Ensuring your business can be found online is critical these days, and that's especially true for businesses that are run as Social Enterprises. As someone that loves to work with purpose-driven businesses, and ones that are doing good for people or the planet, many of the types of businesses that I help fall within the Social Enterprise category. Find out how I can help you and your Social Enterprise get found online, helping you to reach a wider audience.
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SEO and Search Marketing for BCorps

What is a Social Enterprise?

Similar to B Corps, a Social Enterprise is an organisation whose main purpose is to have a positive social impact as opposed to being profit-driven, aiming to make money for their owners or shareholders. 

In the UK the Social Enterprise UK membership body exists with over 100,000 members, making it one of the world's largest social enterprise groups.
Seventh Generation logo
Toms Shoes logo
Seawater Greenhouse logo

Why SEO and digital marketing matters for Social Enterprises

Marketing is super-important for Social Enterprises because it helps them to raise awareness of their brand and mission, which can in turn help them to attract and retain customers, employees, and investors who are aligned with their values. By effectively communicating the value of their products or services and the impact that their business has on society and the environment, Social Enterprises can differentiate themselves from traditional corporations and appeal to consumers who are looking to make a positive impact through their purchasing decisions.

Search marketing for Social Enterprises and Social Entrepreneurs is not just about promoting their products and services online, but also about showcasing their mission and impact, helping them to build relationships with key stakeholders, creating brand loyalty and engagement, and advancing their mission for positive change.

Ultimately SEO and search marketing for Social Enterprises doesn't differ much when compared to marketing traditional, non Social Enterprise organisations - however there may be lots of non-revenue based initiatives that can be promoted, which also has the overall objective of helping to grow the Social Enterprise.

Discuss growing your Social Enterprise online visibility with me

Are you interested in helping your Social Enterprise grow online, through SEO campaigns or other forms of search marketing? Why not reach out to me for an informal chat to see how I can help.
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