SEO and Search Marketing for B Corps

Chances are that if you're already on this page you probably know exactly what a B Corp is, and what it does. But just in case you don't - a B Corp, or a benefit corporation, is a type of for-profit business entity that is legally required to consider the impact of its decisions on not only its shareholders but also on society and the environment.

B Corps are similar to traditional businesses in that they can raise capital, make a profit, and pay taxes, but they are also required to meet certain standards of social and environmental performance, accountability, and transparency. At present there are over 6,000 registered B Corps across 88 countries, within 159 industries.

B Corps are certified by a non-profit organisation called B Lab, which assesses the company on a variety of performance areas, including governance, workers, community, and environment. The certification process involves a detailed assessment of a company's operations and a review of its legal structure, in order to ensure that the company is fully committed to creating a positive impact on society and the environment.

One of the key differences between B Corps and traditional businesses is that B Corps are required to balance the interests of all stakeholders, rather than just the shareholders. This means that B Corps are encouraged to consider the impact of their decisions on workers, suppliers, the community, and the environment, as well as on shareholders.

Marketing is super-important for B Corps because it helps them to raise awareness of their brand and mission, which can in turn help them to attract and retain customers, employees, and investors who are aligned with their values. By effectively communicating the value of their products or services and the impact that their business has on society and the environment, B Corps can differentiate themselves from traditional corporations and appeal to consumers who are looking to make a positive impact through their purchasing decisions.

Search marketing for B Corps is not just about promoting their products and services online, but also about showcasing their mission and impact, helping them to build relationships with key stakeholders, creating brand loyalty and engagement, and advancing their mission for positive change.

Ultimately SEO and search marketing for B Corps doesn't differ much when compared to marketing traditional, non B Corp organisations - however there may be lots of non-revenue based initiatives that can be promoted, which also has the overall objective of helping to grow the B Corp.