The Ethical Marketer
During the past few years one topic that's really appealed is the idea of ethics within the world of SEO and digital marketing in general.
At one point I felt that it would be really interesting to reach out to a few people and ask for their thoughts on various topics of note - not just ethics but things that often fall by the wayside when talking with other SEO's and marketing specialists.
I settled on the name "The Ethical Marketer" but I'm not sure if ethics does really cover the whole spectrum of things I wanted to talk about here. Things like:
- Being more sustainable (and how can I reduce my carbon footprint?)
- Being more inclusive and encouraging a more diverse digital marketing community
- Working with ethical, green brands or "for purpose" brands
- Finding your purpose as a digital marketer
I'd also like to make it abundantly clear that, in doing this series, I by no means consider myself as being "the most ethical marketer" - however you would go about defining that term. This wasn't my goal at all in starting this feature - I simply like the idea of trying to encourage more people to talk openly about some of these topics, as well as giving others a platform to talk about their work and thoughts.
I hope you find these mini-interviews as interesting as I did when I first began thinking of questions to ask these experts - whether they're copywriters, search marketers, web developers, designers - I think we can all learn a thing or two from the brilliant people I've spoken to below.
Thanks to everyone who is reading or who has participated in one of these interviews!
Below you will find the interviews I've carried out to date. Note: I'm slowly adding more interviews here, don't forget to bookmark / revisit to read more!
Matt's Musings on Ethics, Sustainability, and other topics
Sometimes I like to put pen-to-paper (in digital form) and write about topics relating to ethics, sustainability, and other less covered but still important areas within digital marketing. By no means am I an expert on any of these topics - I just really like to explore them, and ultimately to learn more about them. I'm always very interested to hear the perspectives from others too - so do join in by adding a comment or sending me some feedback.