The Ethical Marketer
During the past few years one topic I've found to be super-interesting has been the idea of ethics, or morals, within the world of SEO and digital marketing in general.
I find myself paying more attention to the issues that exist within the industry, thanks to all of those who are sharing and talking about them, preferring to read about these than about hearing about the latest greatest SEO tactics or strategies.
At one point I felt that it would be really interesting (to me at least!) to reach out to a few people and ask for their thoughts on various topics of note.
I settled on the name "The Ethical Marketer" but I'm not sure if ethics does really cover the whole spectrum of things I'd love to talk about here. Topics I have bouncing around my vast, often empty head include:
- Being more sustainable (reducing your carbon footprint and so on)
- Being more inclusive and encouraging for a more diverse digital marketing community
- Working with ethical, green brands or "for purpose" brands - and finding your meaning as a digital marketer
I'd also like to make it abundantly clear that, in doing this series, I by no means consider myself as being "the most ethical marketer" - however you would go about defining that term. This wasn't my goal at all in starting this feature. I'm not some kind of digital-Gandhi, I simply like the idea of trying to encourage more people to talk openly about some of these issues. I regret that I don't think I have more to contribute to these conversations, so hopefully these interviews go towards helping others who do have important things to share.
To find people to talk to here about these issues I paid close attention to my social feeds - twitter especially - and I simply reached out to a few people who clearly had something interesting to say. I can't reach out to everyone so if you would like to get involved or know of a good person to speak with, my DM's are open / you know where to find me.
Lots of my initial approaches were beneficial - everyone seems happy to chat about these issues in the open, which lead me to putting these mini stories together. I hope you find them as interesting as I did when I began thinking of questions to ask these experts - whether they're copywriters, SEO's, PPC specialists, web developers, designers - I think we can all learn a thing or two from the brilliant people I've spoken to below.
If you feel particularly passionate about a topic which might belong here then feel free to reach out and we can see about setting up a chat. Or if you would like to nominate someone, I'm always open to suggestions.
Thanks to everyone who is reading or who has participated in one of these interviews!
Below you will find the interviews I've carried out to date. Note: I'm slowly adding more interviews here, don't forget to bookmark / revisit to read more!
Matt's Musings on Ethics, Sustainability, and other topics
Sometimes I like to put pen-to-paper (in digital form) and write about topics relating to ethics, sustainability, and other less covered but still important areas within digital marketing. By no means am I an expert on any of these topics - I just really like to explore them, and ultimately to learn more about them. I'm always very interested to hear the perspectives from others too - so do join in by adding a comment or sending me some feedback.