During the past few years one topic I've found to be super-interesting has been the idea of ethics, or morals, within the world of digital marketing and SEO.
I find myself paying more attention to the issues that exist within the industry, and often times I find those issues far more important to read about, and learn about, than hearing about the latest SEO tactics or strategies.
At one point I felt that it would be really interesting (to me at least!) to reach out to a few people and pick their brains around certain themes.
I settled on the name "The Ethical Marketer" but I'm not sure if ethics does really cover the whole spectrum of things I'd love to talk about here. Topics I have bouncing around my vast, often empty head include:
- being more sustainable,
- reducing your carbon footprint,
- being more inclusive and encouraging a more diverse digital marketing community,
- working with ethical or green brands
I'd also like to make it abundantly clear that, in doing this series, I by no means consider myself as being "the most ethical marketer" - however you would go about defining that term! This wasn't my goal at all in starting this feature. I'm not some kind of digital-Gandhi, I simply like the idea of trying to encourage more people to talk openly about some of these issues.
I wanted to simply explore topics that I found to be personally interesting, which hopefully other some people within the online marketing industry might also find interesting. It might not be for everyone - and that's ok.
To find people to talk to here about these issues I paid close attention to my social feeds - twitter especially - and I simply reached out to a few people I felt kind-of connected to, who clearly had something interesting to say.
Lots of my approaches were beneficial - everyone seems happy to chat about these issues in the open, which lead me to putting these mini stories together.
I hope you find them as interesting as I did when I began thinking of questions to ask these experts - whether they're copywriters, SEO or PPC marketers, web developers, designers - I think we can all learn a thing or two from the specialists I've spoken to below.
If you feel particularly passionate about a topic which might fall under the umbrella of ethics in digital marketing then feel free to reach out and we can see about setting up a chat. Or if you would like to nominate someone, I'm always open to suggestions.
Thanks to everyone who is reading or who has participated in one of these interviews!
