Many businesses are now looking to obtain more visibility on social platforms like Reddit, where they can get their product or service noticed by millions of people all around the world. Reddit is an interactive website made up of thousands of mini-communities, known as sub-reddits. Reddit.com is seen (and marketed) as "the front page of the internet", and users vote up or down on content they read. Making it onto the front-page is out of reach of most people, but there's still a huge amount of opportunity to be found from targeting the right communities and niches with your own business. Marketing organically on Reddit is extemely difficult, and it can take a lot of time and patience to get right. Alternatively, there's also an option to display sponsored ads, targeting people by various demographics, including the communities (sub-reddits) that they're subscribed to. Read on to find out how I can help you to market your business on Reddit.
One of the newer forms of advertising placements on Reddit, the promoted posts area, enables businesses to target people based on the sub-reddits that they're subscribed to as well as a number of other pieces of data. Say you're a small business that sells locally-sourced wool online. Perhaps you've got access to a farm, or keep animals yourself and create your own wool. A site like Reddit would have a number of sub-reddits that might fit the bill, including r/knitting (over 48,000 members at present!) or /r/casualknitting (over 6,000 members). These would be 2 great sub-reddits to target with your advertising message, perhaps offering a small discount to all Reddit knitters, with a link pointing to your website. This form of advertising is done on a CPM basis (cost per thousand impressions), so you will be paying based on the number of people that see your advert.
The screenshot above indicates what can happen to your website traffic when content you share on Reddit goes viral - in this case nearly a 1,000% increase in traffic to the website year-on-year.
Organic Reddit Marketing
Organic marketing on Reddit is the art of thoughtfully mentioning a business, product, or some other element related to a businesses overall online strategy. This can be as simple as recommending a product sincerely within a relevant discussion (thread), within a relevant community (Sub-Reddit). In this case, you often need to be upfront and state your connection or role within that business in which you're recommending, else you risk breaking some important Reddit etiquette. This form of marketing on Reddit takes a lot of time and requires a lot of planning, as well as taking the time to actively communicate within Reddit to ensure that you're giving plenty back to the community and not just looking to promote your business. If done well this can really boost both visits to your website as well as benefiting your overall SEO rankings.