Search Marketing for Hotels
I've been lucky enough to work in the hospitality search marketing industry for several years now - beginning when I was working as a PPC & SEO specialist for Bookassist, a technology company based in Dublin which primarily provided booking engine software for hotels, and later for Travel Tripper, based in New York, where I was heading up their SEO program.
During this time I've worked with a number of big-sized independent hotels as well as big hotel groups and chains, and like to feel I've learned a lot about digital marketing within this highly-competitive search field. Independent hotels face a constant battle to "win" the direct booking (whereby they receive more profit) vs losing the booking through a 3rd party - like an online travel agent (Booking.com for example).
Insights from other Hospitality Marketing Specialists
This is why I've decided to setup a Search Marketing for Hotels section on my blog, whereby I'll be putting questions to leading individuals working within the search marketing industry - whether they're helping hotels with SEO, PPC, Email, Social - whatever the channel may be, as long as they're helping hotels to win the direct bookings battle then I'm interested in their opinions.
Read on to find out what other hospitality marketing specialists have to say about working in this industry - and check back regularly for the latest offerings! If you wanted to get involved here then just send me a message.