Search Marketing for Hotels

I've been lucky enough to work in the hospitality search marketing industry for several years now - beginning when I was working as a PPC & SEO specialist for Bookassist, a technology company based in Dublin which primarily provided booking engine software for hotels, and later for Travel Tripper, based in New York, where I currently head up their SEO program. 

During this time I've worked with a number of big-sized independent hotels as well as big hotel groups and chains, and like to feel I've learned a lot about digital marketing within this highly-competitive search field. Independent hotels face a constant battle to "win" the direct booking (whereby they receive more profit) vs losing the booking through a 3rd party - like an online travel agent ( for example). 

Insights from other Hospitality Marketing Specialists

This is why I've decided to setup a Search Marketing for Hotels section on my blog, whereby I'll be putting questions to leading individuals working within the search marketing industry - whether they're helping hotels with SEO, PPC, Email, Social - whatever the channel may be, as long as they're helping hotels to win the direct bookings battle then I'm interested in their opinions.

Read on to find out what other hospitality marketing specialists have to say about working in this industry - and check back regularly for the latest offerings! If you wanted to get involved here then just send me a message

The Latest Hotel Search Marketing Q & A

David Ryan PR for hotels

Interview with Hotel PR & Marketing Specialist David Ryan

David Ryan is an experienced PR and Marketing specialist, working within the hospitality and travel industry for over 20 years. He’s worked with the likes of worldwide hotel brands Accor, Hilton and Best Western Hotels, plus many smaller independent, boutique properties in the UK and Europe.   I was excited to get the chance to put my questions to David as it’s evident that the PR efforts that a hotel is able to invest will clearly have a beneficial impact on a hotels overall direct bookings - which is something it seems we’re all striving towards!   #1 - To…
Masaki Okawawa search marketer

Interview with Masaki Okazawa of Merkle

Masaki Okazawa is a well-respected search marketing specialist from Pittsburgh, Pennsylvania, and is currently working at the internationally renowned agency Merkle, who is known for having built out some excellent technical SEO tools (see, a technical SEO challenge (, and have some great, super-talented specialists working on their team. Although Merkle provides online marketing solutions (and lots more) across a variety of markets, Masaki operates within the hospitality digital marketing space making him a great candidate for the Search Marketing for Hotels feature today! #1 - It's clear from your Twitter feed that you like to stay up to…
Tim Capper of Online Ownership

Interview with Tim Capper of Online Ownership

Tim Capper is a well-known expert operating within the local SEO space, and has been considered a great asset to the Google My Business forums where he's a Google Product Expert and voluntarily assists webmasters (and businesses) with their various problems, often Google My Business related. He began his career in hospitality before eventually running his own hotel from the beautiful Lake District in the UK - where he began learning more about online marketing before starting up his own SEO consultancy (Online Ownership). He regularly helps assist hotels with their search marketing problems including reputation management, SEO and PPC…