Why SEO and digital marketing matters for Social Enterprises
Marketing is super-important for Social Enterprises because it helps them to raise awareness of their brand and mission, which can in turn help them to attract and retain customers, employees, and investors who are aligned with their values. By effectively communicating the value of their products or services and the impact that their business has on society and the environment, Social Enterprises can differentiate themselves from traditional corporations and appeal to consumers who are looking to make a positive impact through their purchasing decisions.
Search marketing for Social Enterprises and Social Entrepreneurs is not just about promoting their products and services online, but also about showcasing their mission and impact, helping them to build relationships with key stakeholders, creating brand loyalty and engagement, and advancing their mission for positive change.
Ultimately SEO and search marketing for Social Enterprises doesn't differ much when compared to marketing traditional, non Social Enterprise organisations - however there may be lots of non-revenue based initiatives that can be promoted, which also has the overall objective of helping to grow the Social Enterprise.
