I worked with a very small eco-friendly architect firm based in London. At that moment they had a website that they couldn't update - and their development agency weren't being responsive. I rebuilt their entire website, optimising it from the outset, created a new content strategy, and helped to generate backlinks that helped to showcase the client's expertise - leading to lots of traffic and leads.
Challenge 😫
This was a sustainable architect that was struggling to generate leads through the web. They had a website but it was very outdated and the agency who built it weren't willing to help them use it (without paying some very big fees). They were struggling for any meaninful visibility on Google or any other search engines.
Solution 🗺️
I rebuilt their website from scratch using WordPress and Oxygen page builder. I created a content strategy and with their help added many new pages to the website, restructuring the site in the progress. Because it was a new website I was able to build-in SEO from the outset. Once the website was ready I switched focus to generating valuable backlinks and helping to showcase the architects' experience online. As a lecturer of sustainable architecture at a local university, this wasn't hard to do. As organic rankings improved, and traffic started to grow, I was then able to train their team on how to manage and update their new website - so they were no longer dependent on anyone else.
A selection of the publications that I was able to get coverage (links) for the client from to help boost SEO performance, and to help showcase their expertise
Results 📈
After several months of the new website being live, organic traffic slowly started to grow, and (most importantly) leads began to come in. After several months of this I had to put all SEO work on hold - because they didn't have capacity to complete all the projects that were coming in! (this sounds like something I would make up to sound good, but it was 100% true).
- Grew organic traffic by 637% Year-over-Year
- Organic search impressions were up 3,665% during the same period
- Grew the number of referring domains (website links) by 120%
- Provided them with a usable website that can actively be managed by the team
Screenshot from DataStudio (Looker) showing the uptick in organic traffic from Google during May 2025 vs May 2024 (an uplift in traffic of 637%)
Are you an Eco-Friendly Architect or Sustainable Architect wanting similar results?
Whilst no-one can guarantee SEO results, I'm confident that I can do similar for your architect firm.
Please note that I am conscious of the types of business and organisations that I choose to work with - I am prioritising any that align with my own personal values, so are fully committed on being eco-friendly or sustainably minded (without the greenwashing).
If you are interested in discussing my marketing services further don't hesitate to reach out for a friendly informal chat.