PPC Client 1 (Name Protected)

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Our Client came to us desiring the complete setup of a Google AdWords PPC campaign to enable them to generate more sales online. They had seen a reduction in the number of sales made through their website and wanted to reach new users, growing the brand name whilst generating more sales.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

0.49% CTR

60% less CPA

60% Traffic Increase

From The Client

“Matt has done a brilliant job setting up and running our PPC advertising campaigns. We've seen a good growth in our online sales and have been able to greatly decrease our client cost per acquisition at the same time.”

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