PPC Client 2 (Name Protected)

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Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

7.3% Search CTR

£5:1 ROI from PPC

30% Brand Search Growth

From The Client

“I was really impressed by the work carried out by Matt, he was able to carry out all of the work on a shoestring budget yet was still able to find me new clients through PPC search, display and remarketing adverts. It's great that since working with him I've had a big increase in visitors to my website, as well as picking up some great client-referrals too.”

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