PPC Management Consultant
PPC marketing with Google and Bing search engines is one of the most popular ways to grow traffic to your website and to put your brand directly under the noses of people searching specifically for the terms related to your business.
I’ve got over 6 years experience of running Google search, display and retargeting campaigns, as well as Bing and Yahoo PPC search campaigns. I’m a qualified Google AdWords partner too, meaning I’ve passed their accredited qualifications and have met their own Partner status requirements.
When working with a client on their PPC campaigns I’ll first sit down with them (or virtually via a Skype/phone call if we’re unable to meet in person) to discuss a strategy; what exactly do they want to gain from running PPC campaigns – is it a branding exercise, is it to gain new leads, or simply increase traffic with a view of increasing sales? I’ll then develop a PPC strategy, followed by carrying out some detailed keyword-research, before building out the PPC campaigns.
I can offer PPC campaign audits, strategy, setup and on-going management. Take a look at some of the different areas of PPC consultation that I’m currently offering below:
PPC Search Marketing
Running a PPC Search marketing campaign is one of the easiest ways to grow traffic to your website. It’s such a valuable and powerful form of advertising because it’s bringing users to your site who are actively searching for what it is your company is offering (when done correctly!). Done on a cost-per-click (CPC) basis, you only pay for every person that clicks your advert and arrives onto your site. When the user lands on your page the next job is to convert them; this comes under the title of conversion rate optimisation, another service I can help with as part of my PPC consultation services.
PPC Display Marketing
Display campaigns are banner-advertisements which run on the Google Display network, a database of millions of websites in a partnership with Google through their AdSense program. With so many websites offering high-visibility placements, I’m able to target your banner adverts to the exact audience you’re trying to advertise to. This is again done on a CPC basis. Display advertising is ideal for branding but can also be used for more direct advertising.
I can help you to plan, implement and manage your display advertising campaign on the Google Network.
PPC Retargeting Campaigns
Retargeting or remarketing campaigns are similar to the above banner ads as they make use of the same Google Display network as their placement, however they can be an even more targeted form of advertising because they’re based on your website visitors previous behaviour. Retargeting ads can be used to target previous visitors to your website, with the advertisement they see tailored to suit your objective. Retargeting campaigns are often used to promote an additional discount, or some kind of added-incentive to bring the user back onto the website to complete a purchase or fill in a form. This form of behaviour-based advertising is extremely powerful because the audience can be adjusted to exactly what suits your business – do you want to target visitors to your site who didn’t make a purchase? Or do you want to target visitors to your blog who didn’t yet visit your shop page – anything is possible.
I’d love to help you devise a retargeting strategy before creating and managing your ads on the Google Network.
Would you like some help with your PPC campaigns?
If you’d be interested in hiring me on a freelance basis to manage your PPC campaigns, or if you have a campaign running at present but you’re not happy with its performance, just complete the contact form below. I’m completely transparent when it comes to my PPC reporting and analysis, and would love to help you achieve your own objectives.
PPC marketing can work really well in conjunction with your SEO strategy. Take a look at my own SEO services page if you’d like help boosting your organic search presence!