With over 1.75 billion active users , it's safe to say that your customers likely spend some of their day browsing Facebook. Because of it's high popularity and because of the amount of demographic information which is available for advertisers, Facebook marketing is now an excellent additional digital marketing channel for many small (and large) businesses. I've got several years experience creating and managing Facebook advertising campaigns across a variety of formats - so read on to see how I can help to maximise your businesses' visibility on Facebook.
Desktop & Mobile Newsfeed Placements
One of the most popular placements for sponsored posts and adverts, the desktop and mobile Newsfeed on Facebook can be targeted in a manner of formats including image, video and sponsored page post. It's also possible to display retargeting adverts here on Facebook to previous visitors to your website, or previous-customers you have stored on a database.
Right-Hand Rail Placements
In the right-hand rail or right-side rail (the sidebar when you're browsing Facebook on a desktop or laptop), you can target people on Facebook in a similar way to the Newsfeed apart from the sponsored post options. In the right-side rail you can often advertise your business at a lower cost, so it can be a very cost-effective way to market your business on Facebook.
Since Instagram's acquisition by Facebook, the photo and video-sharing platform has grown to have over 500 monthly users, predominantly made up of a younger audience versus other social media platforms (Facebook included). Instagram can be great channel to market your business, especially if you're audience is likely to be active on this platform.
Our search team are specialists in both on-page and off-page SEO as well as PPC. We have a proven track record in increasing search engine rankings for our clients. Our strategies are designed to achieve one or more of the following three aims.
Get your businesses message seen by the right audience and attract new fans
Encourage dialogue and coverage from influential people and sites
Inspire the target audience to visit your website from social networks